![]() ![]() Insite would be treated like a real publication, it would be officially released companywide on a specific date and time regardless of where you are (the company had multiple offices around the world), and no one would be allowed to see it in its final form before it was officially released. ![]() We chose the name Insite and gave it the tagline “an onsite, inside, insightful view on matters” and here’s what we did: We went back to the drawing board, and after a series of serious brainstorming, Insite was born. Treat your newsletter like a real publication if you want it to succeed.A monthly frequency isn’t a good idea – soon enough, you run out of things to say.Newsletters should NOT be written by Corporate Communications.We started out with a monthly 4 page newsletter, designed on Microsoft Word, printed in black and white, and after a few issues things got out of hand, the process became cumbersome, our readability dropped and the initiative died. I am going to talk about my experience creating a magazine for one of the largest software firms in the Middle East where I served as Communications Manager for quite some time. An effective newsletter (with high readership) can be a magical tool that engages employees, improves internal communication and encourages a collaborative environment. A quick glance at Gallup’s 12 indicators of engaged employees reveals that at least half these indicators can be addressed through an employee newsletter. Employee engagement today, is perhaps the hottest buzzword in every manager’s handbook.
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